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Breadmaker, Pizziaolo, Master Instructor, Entrepreneur

JIM SERPICO

Jim Serpico, a Long Island, New York native, spent his youth observing his father, a revered bandleader among the New York Mafia. He developed a passion for recreating ancestral recipes from the “Immigrant Wave” of the 1920s and achieved success as a producer, director, and writer in the TV & Film industry. Jim’s groundbreaking work on comedy specials, the TV series Rescue Me, and the film Blow has greatly influenced popular culture.

When the pandemic hit in 2020, causing a shutdown of New York City and Long Island, Jim and his wife Sherrie sought a meaningful family activity for themselves along with their three grown children, who had returned to live with them from various parts of the country. Motivated by the circumstances, the couple embarked on a journey of self-learning to master the art of making artisanal bread.

They began selling their creations at local Farmers’ Markets, thereby initiating a new chapter in their lives. Their venture, called Side Hustle Artisanal Bread, LLC, quickly gained recognition and appreciation, ultimately turning into a remarkable success story. Jim went on to develop the “Bread For the People” podcast and write a book, “The Bread Winner”.

The podcast, a fusion of Jim’s deep-rooted passions for bread/pizza making and career growth, showcases engaging conversations between Jim and renowned bread, pizza, and restaurant owners worldwide.

In the book “The Bread Winner: My F*cked Up Adventures as a Local Sourdough Baker,” Jim chronicles his journey of triumphing over challenges, persisting through adversity, and embracing valuable lessons from both successes and failures. The book also imparts the wisdom acquired through trial and error, delving into the science behind sourdough bread.

As their business continued to flourish, it evolved beyond its humble “Side Hustle” beginnings, leading the Serpicos to rebrand Side Hustle Bread as Serpico’s Bread Co. in 2025. Now a leading direct-to-consumer bread company on the East Coast, Serpico’s Bread Co. (SBC) has expanded its menu with pizza and catering trucks, providing freshly baked artisanal focaccia sandwiches and pizza to customers at their homes,offices, and even airports.

TO HIRE JIM FOR CONSULTING, PIZZA INSTRUCTION, AND MOTIVATIONAL SPEAKING

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JIM SERPICO

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